Google 承认 AI Mode 搜索单次查询收入低于传统搜索，股价盘后大跌近 12%
Google admits AI search makes less money, but it's fixing that with more ads
Alphabet 公布 2026 年 Q3 财报，营收近 1280 亿美元、同比增长 25%，净利润超 260 亿美元但同比减少近 90 亿美元，每股收益 2.12 美元低于预期的 3.02 美元，股价盘中一度跌约 13%，截至发稿跌近 12%。
财报披露 AI Mode 每次查询的广告收入低于传统搜索，读者可以据此理解 Google 搜索增长放缓与股价下跌之间的关联。
Google parent Alphabet reported its Q3 financial results on Wednesday afternoon, showing a healthy rise in revenue for the months of July to September. But the company’s stock price has taken a beating, marking one of the largest post-earnings drops in its history. It comes down to several troubling aspects of the new report, including an admission by the company that AI search isn’t earning as much as organic search, and despite that, Google expects to spend even more on AI next year.
The company took in almost $128 billion in Q3 2026, earning more than $26 billion in net income. These may sound like good numbers, but financial markets are not impressed. While revenue is up 25 percent versus last year, net income is almost $9 billion lower. As of this story’s publication, the stock price is down almost 12 percent, and it was down about 13 percent earlier in the day.
While revenue was up 25 percent year over year, analysts expected more. Google reported earnings per share of $2.12, but the consensus projection ahead of Wednesday was $3.02. Google’s Cloud products actually beat expectations, crossing $30 billion in revenue. That’s about a billion more than analyst guesses.
Google is still making a huge amount of money, but there are several troubling trends emerging. The last few years at the company have been all about AI, with generative technology appearing in products from Gmail to Android. Most notably, Google is shifting to an AI search platform powered by Gemini models.
During the earnings call, Chief Business Officer Philipp Schindler discussed the company’s search volume. This is one of the key metrics by which Google tracks its own performance. In the last quarter, Google saw search grow by 12 percent versus last year. Good for the company, right? Except that’s a much slower rate than previous quarters. Growth in Q2 was 17 percent, and Q1 saw 19 percent growth over 2025. Search revenue was also flat in Q3.
So that’s the first problem, likely driven by more consumers using AI chatbots to find answers. The other issue is that Google’s take on AI search isn’t pulling in revenue like standard web search yet. According to Schindler, each AI Mode query earns less revenue compared to a similar web search—there are fewer ads, and they cost less to run.
来源： Ars Technica · AI · arstechnica.com