TikTok rolls out an AI shopping assistant and one-click checkout
TikTok announced on Monday a conversational AI shopping assistant and in-app one-click checkout, letting users order from brands directly in the For You feed. The assistant understands context, remembers user preferences, and offers real-time shopping guidance on product details, shipping, sizing, and inventory while helping complete purchases; the new features were built in partnership with e-commerce and payments platforms including Salesforce, Shopify, Shoplazza, and Stripe.