Itaú builds bank-wide generative AI on OpenAI
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Brazilian bank Itaú is advancing its "AI First" strategy based on OpenAI, building generative AI capabilities across the entire bank. On October 17, 2026, OpenAI published a firsthand report stating that Itaú launched the customer-facing conversational interface ia.i and the governance platform IARA, applying the strategy to both customers and employees. The report notes that Itaú is a bank deploying generative AI in one of Brazil's most heavily regulated industries. The event is still in an early disclosure stage, with no reported technical details, deployment scale, or performance data.
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- OpenAI NewsHow Itaú is building generative AI for its entire customer base
Brazilian bank Itaú launched the conversational interface ia.i and the governance platform IARA, applying its AI First strategy to both customers and employees. The bank is rolling out generative AI in one of Brazil's most heavily regulated industries.
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