Instagram Edits app adds AI creative assistant
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Instagram announced that its standalone editing app Edits has added an AI creative assistant feature. The assistant can draw on a creator's account data—likes, views, retention, and shares—to answer open-ended questions about trends and content performance, and offer suggestions on topics, scripts, captions, and audio. The feature is free for all creators, while heavy users need to purchase a Meta One subscription for more usage. The report also notes that YouTube just updated a similar AI creator data dashboard, and raises the question: when all creators use AI to optimize content, how will the platform ecosystem evolve.
AI overview of reporting · Updated 17 days ago
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- The Verge · AIInstagram is adding an AI ‘assistant’ to tell you how to post
Instagram announced its standalone Edits app gains an AI creative assistant that draws on account data such as likes, views, retention, and shares to answer open-ended questions about trends, content performance, and topics, scripts, captions, and audio. The feature is free for creators, with heavy users needing a Meta One subscription for more usage; the author notes YouTube also just updated a similar AI creator analytics dashboard and asks where platform ecosystems will head when everyone optimizes content.