Instagram is adding an AI ‘assistant’ to tell you how to post

Instagram announced its standalone Edits app gains an AI creative assistant that draws on account data such as likes, views, retention, and shares to answer open-ended questions about trends, content performance, and topics, scripts, captions, and audio. The feature is free for creators, with heavy users needing a Meta One subscription for more usage; the author notes YouTube also just updated a similar AI creator analytics dashboard and asks where platform ecosystems will head when everyone optimizes content.