SageMaker Studio adopts the new AWS sign-up and sign-in experience
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According to an AWS Machine Learning Blog report from October 20, 2026, Amazon SageMaker AI has launched a new signup experience for new customers: users can register in 2–3 steps directly using a Google, GitHub, Apple, or Amazon account, or an email address, with a fully configured SageMaker Studio environment automatically created in about 20 seconds, and most customers don't need to provide a credit card or verification phone number. The report is a first-hand source, aimed at lowering the barrier for new developers to get started with SageMaker Studio and simplifying the previously cumbersome registration and environment setup process. There is only this single report on the event so far, with no follow-up developments or additional information.
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- AWS Machine Learning BlogDevelopers can now access SageMaker Studio through the new AWS experience
New Amazon SageMaker AI customers can now sign up in 2–3 steps using a Google, GitHub, Apple, Amazon account or email, with a fully configured SageMaker Studio environment automatically created in about 20 seconds; most customers need no credit card or verified phone number.
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