Apple CEO says AI shouldn't be done just for AI's sake
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In an interview with Wired, Apple CEO John Ternus defended the company's current AI strategy, saying "I really like where we are." He said Apple will make full use of AI but doesn't want to do "AI for AI's sake," and users shouldn't have to tell whether a feature is powered by AI or traditional software. Asked whether agents could make apps unnecessary, he responded that creating products is a deeply human endeavor. Only one report on this event exists so far, with no further developments.
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- TechCrunch · AIApple CEO says the company doesn’t ‘want to ship AI for AI’s sake’
Apple CEO John Ternus defended the company's current AI approach in a Wired interview, saying 'I really like where we are.' He acknowledged Apple will make full use of AI but said it doesn't want to 'ship AI for AI's sake,' and that users shouldn't have to tell whether a feature runs on AI or traditional software. Asked whether agents could make apps unnecessary, he replied that product creation is a deeply human endeavor.
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