Reddit says Google AI features caused weekly search traffic drop of over one million
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In October 2026, Reddit CEO Steve Huffman publicly stated that Reddit's traffic from Google Search has declined noticeably. According to a report by The Decoder on October 31, Huffman said Reddit lost more than 1 million visits per week from Google Search in October, attributing the drop to Google's AI Overviews and AI Mode. He also said that AI Mode sends no traffic to Reddit or any website. The claim currently comes from Reddit's side, Google has not yet responded, and the situation remains to be further developed.
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- The DecoderSelectedGoogle's AI Mode doesn't drive traffic "for anybody," Reddit CEO Huffman warns the entire web
Reddit CEO Steve Huffman said Reddit lost more than 1 million visits per week from Google Search in October, attributing the decline to AI Overviews and AI Mode, and said AI Mode brings no traffic to Reddit or any website.
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