Disney Partners with Adobe to Develop Custom Generative AI Models
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On November 9, 2026, Disney and Adobe announced a multi-year partnership at the Adobe MAX conference to jointly develop a proprietary generative AI model for Disney assets. Built on Adobe Firefly Foundry, the model is positioned as "artist-led," with training data covering Disney's character attributes, environments, and visual styles, aiming to produce commercially safe, production-ready output. Follow-up reports on November 10 stated that the custom model will cover workflows across theme parks, cruises, ESPN, and Walt Disney Studios. The partnership remains at the announcement stage, and the reports did not mention further details such as the model's launch timeline.
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- The DecoderDisney bets on Adobe's Firefly to create brand-safe AI models for its entertainment empire
Disney and Adobe announced a multi-year partnership at Adobe MAX to build custom models via Adobe Firefly Foundry, trained on Disney characters, scenes and visual styles, producing commercially safe, production-ready content for theme parks, cruises, ESPN and Walt Disney Studios workflows.
- The Verge · AIDisney and Adobe are building generative AI tools together
Disney and Adobe announced a multi-year partnership at Adobe MAX to develop artist-led proprietary generative AI models for Disney assets based on Adobe Firefly Foundry, with training data covering character attributes, environments, and visual styles to produce commercially safe, production-ready output.
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