Spotify bets on becoming the go-to music service for AI agents
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On its October 22, 2026 earnings call, Spotify outlined its strategy for the era of AI agents. Co-CEO Gustav Söderström said the company believes Spotify will benefit in the agent era, aiming to become the media service users access through various AI Agents — that is, making Spotify the agent's preferred music service. Earnings data showed Spotify reached 788 million monthly active users in the third quarter, with revenue of nearly 5 billion euros (about 5.6 billion US dollars). Information on this event mainly comes from TechCrunch's coverage of the earnings call; Spotify has stated its strategic direction and goals, but the report has not yet disclosed details of specific implementation plans or progress.
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- TechCrunch · AISpotify’s current AI bet is about being the music service that agents choose
Spotify reached 788 million monthly active users in Q3 with revenue near 5 billion euros (about 5.6 billion US dollars). Co-CEO Gustav Söderström said on the earnings call that Spotify will benefit in the agent era, aiming to be the media service users access through various agents.
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