Google Expands AI Mode Ads to International Markets
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On Alphabet's Q3 2026 earnings call, Google announced it would expand ads in AI Mode to international markets and launch multi-turn conversational ads in the US. This marks the first time Google has extended monetization of AI Search ads beyond the US to the rest of the world. Google also noted that its core search advertising business is slowing, and this expansion is seen as a key move to open up ad revenue in AI search scenarios. The event is still in its early stages; the specific coverage of international markets, details of ad formats, and monetization results remain to be disclosed and observed.
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- TechCrunch · AISelectedGoogle expands AI Search ads globally as core ad growth slows
On Alphabet's Q3 earnings call, Google announced it is expanding ads in AI mode to international markets and launching multi-turn conversational ads in the US, taking AI Search ad monetization global for the first time.
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