Meta: Muse users exceed 10 million
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During its Q3 2026 earnings call, Meta disclosed that its AI app Muse has surpassed 10 million users, with about 25% of set-up users using it daily. Zuckerberg said that more than a quarter of active users shop through the Muse agent, with an average purchase amount exceeding $200, and that shopping has become Muse's primary use case. On the technical side, Muse enables agentic shopping via the Plaid connector. Meta also previewed a future feature called "Muse Confidential VM," which even Meta itself cannot view the contents of. The matter is still at the newly disclosed stage, with no follow-up reports yet.
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- TechCrunch · AIMeta says Muse has over 10M users, with shopping a top activity
On its Q3 earnings call, Meta said the AI app Muse has surpassed 10 million users, with about 25% of set-up users using it daily. Zuckerberg said more than a quarter of active users shop through the agent, with average purchases over $200; Muse enables agentic shopping via the Plaid connector and will launch a "Muse Confidential VM" whose contents even Meta cannot view.
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