Pennsylvania signs bill requiring labeling of AI-generated ads
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In late October 2026, Pennsylvania advanced AI ad disclosure legislation. According to The Verge, Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on Thursday (around October 22, 2026). The bill requires that any advertising that is significantly modified or generated by AI—in the form of images, video, audio, or text—must carry a disclosure label, and the label must be presented in the same format as the ad itself. The scope is not limited to where the ad was produced: any ad shown in Pennsylvania is covered, regardless of where it was made. The report says this is one of the earlier US state laws requiring AI content disclosure, while also noting the law has loopholes (the report was truncated where it explained the specific loopholes, so the details were not fully disclosed). The matter has progressed to the stage of the bill being formally signed into law; there have been no follow-up reports of the law facing litigation or amendment.
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- The Verge · AIPennsylvania will require labels on AI-generated ads
Pennsylvania Governor Josh Shapiro on Thursday signed the Artificial Intelligence Deceptive Advertising Act, requiring ads significantly modified or generated by AI—whether image, video, audio, or text—to carry a disclosure label in the same format as the ad. The law applies regardless of where the ad was produced, making it one of the earlier state laws in the US requiring AI content disclosure; however, the article notes the law has loopholes, such as
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