ChatGPT launches virtual try-on and favorites features globally
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On October 2, 2026, TechCrunch reported that OpenAI announced the global rollout of two new shopping features for ChatGPT: virtual try-on and Favorites. The virtual try-on feature allows users to upload a selfie or full-body photo to try on clothing and accessories, or upload a product screenshot and request a try-on; it is based on OpenAI's newly released ChatGPT Images 2.5 model. The Favorites feature lets users save products of interest to the in-app Library for later viewing. This is a further expansion of OpenAI's ChatGPT shopping experience, with both features available to users worldwide. The report only covers the feature launches themselves; there is no follow-up reporting on user feedback or usage data.
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- TechCrunch · AIChatGPT can now virtually try on clothes for you
OpenAI announced the global rollout of two new ChatGPT shopping features: virtual try-on and Favorites. Users can upload selfies or full-body photos to try on clothing and accessories, or upload product screenshots to request try-ons; the try-on feature is based on the newly released ChatGPT Images 2.5 model. Favorites lets users save products to the in-app Library.