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Fanatics Partners with OpenAI to Launch Shop the Look
1 reports 1 reporting sources 10 h前 updated
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According to OpenAI News, Fanatics has partnered with OpenAI to launch the Shop the Look feature, helping fans put together complete game-day outfits. The feature has been tested on roughly 30,000 MLB merchandise items, with test results showing a 10% increase in user engagement. This is the main progress disclosed for the partnership so far.
AI overview of reporting · Updated 2 h前
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10/26
- OpenAI NewsHow Fanatics and OpenAI streamline the fan experience
Fanatics has used OpenAI to launch a Shop the Look feature that helps fans put together complete game-day outfits. Testing across roughly 30,000 MLB products showed user engagement increased by 10%.
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