Meta Launches 'Your Algorithm' Custom Feed Feature on Facebook
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On October 13, 2026, Meta announced the launch of the AI feature Your Algorithm on Facebook (reported by The Verge on October 14), allowing users to customize recommended topics in feeds such as Feed and Reels by tapping interested or not interested, or by describing their preferences in natural language. Meta said that after users make adjustments, recommended content updates in real time within the same session. Regarding the feature's earlier launch on Instagram, The Verge initially reported it had arrived on Instagram "earlier this year," while a subsequent TechCrunch report said the feature launched on Instagram Reels in December 2025 and expanded to Instagram Feed and Explore in June 2026. In addition, Meta has launched a similar Dear Algo feature on Threads and says it is using large language models (LLMs) more in its ranking systems.
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- TechCrunch · AIFacebook is giving users more control over their algorithm
Meta announced on October 13, 2026 the launch of the AI feature Your Algorithm on Facebook, letting users describe their preferences in natural language to influence Feed and Reels recommendations, with changes taking effect in real time. The feature previously launched on Instagram Reels in December 2025 and expanded to Instagram Feed and Explore in June 2026.
- The Verge · AIFacebook will let you customize your feed algorithm using AI
Facebook launched the AI feature Your Algorithm, letting users manage Reels and other feed topics by tapping interested or not interested, or describing preferences in natural language, with Meta saying recommendations update in real time within the same session. The feature arrived on Instagram earlier this year, Meta has also launched a similar Dear Algo on Threads, and it says it is using LLMs more in its ranking systems.
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