Oura Acquires Counsel Health for $625 Million
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On November 11, 2026, Oura announced the acquisition of AI-native primary care platform Counsel Health for $625 million, with the deal expected to close by the end of 2027. The acquisition reportedly came weeks after Oura indefinitely postponed its IPO plans of up to $2.2 billion due to market uncertainty; Oura framed the purchase of Counsel Health as a move to expand into AI-native primary care. No further details of the transaction's completion have been publicly disclosed.
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- TechCrunch · AIOura to acquire AI-native primary care startup Counsel Health for $625M
Oura announced a $625 million acquisition of AI-native primary care platform Counsel Health, with the deal expected to close by the end of 2027. It comes weeks after Oura indefinitely postponed its IPO of up to $2.2 billion due to market uncertainty.
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