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AWS Machine Learning Blog· Chidi Prince John·· 17 days agoAI score49

Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS

Uplifting conversion across the acquisition funnel with personalization using contextual bandits on AWS

AI introduction

Amazon Payments uses multi-objective contextual multi-armed bandits (LinUCB) on Amazon SageMaker AI to personalize content selection across its product acquisition funnel.

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Source: AWS Machine Learning Blog · aws.amazon.com